What Is a Permalink on a Real Estate Blog?

Found under settings, permalinks is one of the most overlooked settings by users. It is critical that permalinks are set appropriately before creating pages, posts, or connecting to your social media channels.

What is a Permalink

A permalink is a visual way of identifying your pages and posts as it is presented in the Uniform resource locator (URL) address bar. By default, permalinks are set with an “ugly” web address that looks like example.com/?p=N. The N is replaced with an identification (ID) number (i.e., 123).

How Should a Custom Permalink Structure Look

Instead, you want a custom permalink structure to read your site using a search engine optimization (SEO) approach. As it relates to realty blogging, you want to optimize your results on the search engines using what home buyers, sellers, and investors are looking for such as specific details about properties like addresses, streets, locations, schools, zip codes, etc. This is true because many people type into the search engines specific information such as addresses, street names, surrounding schools and zip codes where they want to buy their next home. Having this information in the URL structure will provide you with the extra boost the search engines need to find your site, organically (without paying advertising dollars).

We recommend you change permalink settings to /%postname%/. This will change the URL visual address to the title of your page or post. For example, if you have a home listed at 123 Elm Street, San Diego, CA 92103, the URL would show: yourdomain.com/123-elm-street-san-diego-ca-92103

Do you know how important this is? Think about it: displayed is the street number, street name, city, state, and zip code. You can even add other details such as the agent name, county, and home features. It is unlimited! This is what we mean by optimizing your pages for the search engines.

At the very least, you need to create custom permalinks, otherwise you will lose a lot of search engine momentum and your work will be a waste of time and money.

The Permalink Structure Setup Process

Go to “http://yourdomain.com/wp-login.php” (yes, add /wp-login.php)
Go to the Dashboard
Hover over settings and click the permalink option.
Select the “custom structure” radial button.
Type into the box /%postname%/.
Click save changes.
Preview the site to make sure that it works properly.

That’s it! Now, the URL will read the title of your realty blog post or page as the post name. Make sure when you are creating titles for pages and post, use keywords from your keyword analysis, as part of your title. This will fulfill that part of SEO. Also, most titles on WordPress realty blog is wrapped in a H1 tag, which is favored by the search engines. One last note, 9 times out of 10 when a the URL does not display properly, it’s usually because of a missing forward slash (i.e. /). Check that before doing anything, otherwise all should be working appropriately.


Permalinks are important to promoting your real estate blog online. The custom permalink structure provides search engines the proper tools to effectively search your real estate blog as well as beautifying the display of your sites web address. Now, when you post homes for sale, it will read something like “http://www.yourdomain.com/1234-elm-st-san-diego-ca-92103-mls-900000”. Allowing this type of structure to be visible on your real estate blog is good for SEO and good for you when marketing on the Internet.

7 Deadly Mistakes To Avoid for Your Real Estate Website

There are too many real estate websites on the internet today that are not marketing themselves properly due to lack of knowledge or an outdated mindset on internet marketing. This article will hopefully give you real estate professionals a new perspective on how-to view search engine marketing (SEM) as a whole.

Below you will discover what I call the 7 Deadly Mistakes To Avoid for Your Real Estate Website:

7. Have A Marketing Plan & Follow It!
6. Flash Is NOT Discoverable By Search Engines
5. No Natural Updated Content Systems (Blogs)
4. No Sitemap? Not Crawler-Friendly?
3. Link Building Too Fast = Negative Results
2. IDX & Iframes KILLS Your Website’s SEO
1. Mobile-Friendly (iPhones, Blackberry, iPads, RIM’s Playbooks etc)

Have A Marketing Plan & Follow It!

A marketing plan gives you something to focus on so you can track your progress. Treating a website like a separate business or as your sole medium for advertising will give yourself a new perspective on how you view marketing it. In your plan you should consider the following: Goals (“250/visitors/day by jan-01-2012”), Advertising Mediums (“facebook, twitter and linked in”), Completed Leads (“5/leads/month by jan-01-2012”). By having these three aspects within your plan it will clear up any gray areas.

Flash Is NOT Discoverable By Search Engines

Flash is nice but it should consist of more than 5% of your overall website content. It should not be responsible for your navigation bars or any important links. The reason is a search engine crawler can not penetrate flash code and thus will not be able to find your pages. This is probably the most frequent mistake that I have witnessed. The rule here is limit flash.

No Natural Updated Content Systems (Blogs)

This may seem like a new concept to many of you but it is vital to the success of your real estate website and having it viewed on the first page of Google for your desired keyword/keyphrase.

Naturally updated content systems are things like blogs, forums, surveys, news sections or anything that is frequently updated. This gives Google a reason to rank your website higher because you are giving them more and more content to index.

No Sitemap? Not Crawler Friendly?

Sitemaps are like maps for search engine crawlers to quickly be directed to the pages you want [and do not] want them to index (store in the search engine). Without a sitemap the crawler simply goes to your website and follows the links on each page so if you’re website link is not easily discoverable the crawler will miss it entirely. Remember a crawler is a computer script/robot and not human so even though it may seem like an obvious link to you it may not be visible to the crawler. The rule of thumb is to always make sure your website is easily crawlable by search engines and there are many free tools online to see how crawlers view your website. Simply Google, ‘free crawler viewer’.

Link Building Too Fast = Negative Results

When considering link building as a part of your search engine optimization (SEO) campaign it is vital to remember;

Too much & too fast = negative results

When a website builds links at an “unnatural” rate it is red-flagged, so to speak, by the SE’s and that particular site is actually bumped.

Of course there are ‘blackhat’ (unethical) ways to build links fast and get one Google’s first page within one cycle however there is no telling how long that will last.

Building the links the old-fashion way will certainly be the best way to get ahead. For example, press releases accomplish building backlinks as well as exposure and not to mention that search engines absolutely love it when authoritative websites link back to you.

IDX & Iframes KILLS Your Website’s SEO

IDX is great for real estate websites to make them look populated as well as giving your visitors a broader range of listings to view. But let’s face it 9 out of 10 of the real estate websites that use IDX do not have them incorporated correctly that is why you will notice your IDX features do not blend right into your page or the IDX feed is too basic.

Aside from the designing blunders that IDX brings to the real estate website it also negatively scores your website to search engines because the IDX is not crawlable/discoverable. Depending on the type of IDX you use (Iframes or Hard-Coded API) it varies on how your website is discovered.

For instance Iframes are absolutely the worst method for IDX integration as your website is not getting the credit for the content and in actuallity your website is being hurt in the rankings for not having your own unique/natural content. The reason is Google and other search engines love original content for their cache/index and if you’re not adding to it you’re hurting it.

Hard-Coded API’s are only better than iframes because they only take a bit of the content from a website database whereas an iframe steals the entire website. Of course this hurts your website, greatly, because again Google sees your website as a director of traffic rather than a producer of traffic.

Mobile Friendly

The most recent analysis I have read regarding the percentage of users whom use their mobile devices to use the internet consists of almost 22% of ALL the traffic on the internet!

This number is alarmingly high and proves that your website must be mobile-friendly for all popular formats: iPhone, iTouch, iPad, Blackberry and RIM’s Upcoming Playbook.

Blogging About Real Estate

Blogging about the real estate is become famous day by day. Brad Inman from Inman’s news said that blogs tell a lot about a real estate market; every detail in depth!

For example, if there is a fault in a building, then the bloggers will criticize it to the fullest! They are a source of distracting buyers constantly! If there is even a minor flaw in the building, they will make it a very big issue! They will even disturb the buyers by telling them that the area or locality is not at all secure, and they will face a lot of problems every other day.

However, they do not only write about negative aspects, they consider the positive aspects too. At times they even appreciate the works of landlords or brokers. This was said by the publisher of Gothamist.com, Jake Dobkin.

Dobkin said that the blogs all carry information about prices for the buyers. They do all the work that professionals can easily do.

The bloggers make sure that you are aware of every single circumstance and situation.

Curbed website operation head, Alexis Palmer said that these blogs will also provide people with extra information, information buyer operation interested in. These blogs will tell you a lot about the neighborhood; the kind of people who live around in that area, restaurants, clubs and the most convenient stores for the people to access.

This information will be told to you by ordinary people who are like you. In the real estate companies, the real estate agents provide all this information to you but these bloggers have a different point of view and have totally different ideas to inform the people.

There are many blogs where you can leave a comment or correct things. So if anything is wrong in the article, readers can directly point out and correct it there and then. Otherwise, you can trust the written material for your benefit. However, do read the comments so that you know exactly what is true and what is not true.

The bloggers will not only write about the local communities or areas, but they will try to write about the national level or even international so that the people have knowledge about what they will be facing if they plan to live there some time.

Bloggers happily write to inform all the buyers of property to inform them correctly about every single matter.

Some website, as Inman says will provide you with every detail of the house; how it looks, how many rooms it has, how huge or small the rooms and kitchen are, but they will never tell you a positive thing about those houses; they will never tell you what is really the worth of that house. Because of the detailed description, some buyers back out or stay to buy the property.

Commercial Real Estate Agency Blogs – 5 Tips For Success

It’s no secret by now that one of the cornerstones of a great marketing strategy, you need to have great content, well-written and helpful to your site visitors. Perhaps the easiest way to achieve this is through creating and actively maintaining a blog. You’re probably thinking, wait, I’m a commercial real estate agent, where do I even start with having a blog? Here are some tips to get you started on your way to becoming a CRE wordsmith.

1. Don’t cover too much at once

As an author, your space on the blogosphere is pretty much unlimited. However, this does not mean that you should try to cram all you know about one topic into one single blog post. If you think that the topic can be broken down into smaller sub units, you should also make blog posts covering only those sub units. It will be easier for your readers to process, it will be easier for you to write, and it will give you more content and more traffic.

2. One topic = one blog post

Related to our previous point, your blog posts should revolve around one single topic. The reason is simple – both you and your readers will be able to stay more focused. If you’re already brewing with ideas, write them down and expand them in future blog posts.

3. Answer the right questions

Writing helpful content is one of the best ways to get your visitors engaged and keep them returning to your site. However, you need to make sure that you’re answering those questions which they need help with. Put yourself in the prospects’ shoes and see what kind of concerns and problems they might have.

4. Cover common problems

In your average working day, you come across dozens of clients and they all have similar questions and doubts. Why not use this knowledge to your advantage? Your blog can be a platform where you address frequently asked questions, problems and concerns your clients might have.

5. Look at the bigger picture

You might think that having your own blog implies that you should use it to write about yourself, your agency and your work experience. However, your potential clients will not be looking for information specific to your agency. Instead, they will be looking for more general information pertaining to the commercial real estate industry. This is why your blog posts should rarely touch upon your own agency, unless it’s something really worth noting – such as an important deal you closed, company anniversary, charity event you hosted or similar.

Future Of Real Estate On The Internet

This is truly a grand topic to inspect. Realtors and their associations are coming to grips with how they internet should be used, and other real estate professionals, like myself, are having similar debates. Most of these concerns deal with how much information should be placed on the web, and who should have access to it. The other concern is what is effective marketing for houses on the web. All of this begs the question of in which direction is the web heading, when it pertains to real estate.

You see real estate agencies realize that sharing information about the properties they are offering helps all involved. A Realtor from one agency can quickly find a home offered by a Realtor from another. This sharing of information is done through a service called the MLS (multiple listing service). Some information posted on this service can be sensitive, so it might not be a good idea to publish it for all to see on the web. Houses are such physical things that need to be experienced before a purchase. How do you market a home on the web? A friend of mine was one of the first internet webmasters to create a site for virtual tours of homes. These tours are amazing to watch, but do they help sell? I have seen some Realtors offer statistics as a means of encouraging buyers and sellers to use their service. Other Realtors have set themselves up as voices of authority on the web (I must mention a preference for their blogs or sites, since I feel that these Realtors help educate the public). However, when you look at the number of Realtors there are in comparison to the number who have a true presence on the web in any format, you will notice that many Realtors have not taken to this medium.

In the past month, I conducted my own survey of how real estate was being marketed on the web. It was unofficial and limited to the information that I had access to gather, so it is by no means the ultimate word. The sites which seem to be getting the most buzz are those are creating message boards and listings of homes. They also help you find a professional in your area. In a way the sites are focused on offering you information, but in a crowd mentality sort of way. Who will know better how to perform a job, the person working at the job, or someone in a home office far away from the task? Sites like Wikipedia can produce fine works describing a topic by relying on the crowd. The crowd may not see the big picture though, so it lacks the focus to go in the correct direction. This happens when false beliefs are held by many people, so those beliefs will perpetuate, while the true path lies idle. The crowd can provide useful information (since they are performing the tasks), but I saw a backlash building on some sites against this information. Some questions posted specifically said they did not want to hear from others like them, but from professionals in the real estate industry. This wave may grow as more people wake up to the fact that they have been listening to bad advice.

Some sites seem to offer the bare minimum of information. The sites were created to have a web presence, but you can see that their owners are not working with them. Such sites do not work for their owners, since they are ignored by surfers, so they fall into further disuse.

The twist are sties that offer some type of graph or spreadsheet showing statistics about homes sales or such. Do you remember the book Lying with Statistics? Basically it showed how numbers can be manipulated to cause you to think in a certain way. I found that the numbers in these sleek pages gave wrong pictures on many occasions. I think that would catch up to their authors.

I have read or heard for some Realtors that they feel that blogs are the future of the web. I am biased; I love producing my blog, and contributing to another. However blogs are not necessarily good. I have seen some that are just pictures with a brief description of a house. Others that just present stats. One blog was from a Realtor who was awarding his staff for something each week, to show potential customers that he had a winning team. There was not much else on the blog, and the awards were starting to sound fake, but I was certainly glad to learn that Mary won for best house cleaning.

Luxury Real Estate Branding: Become a Niche Expert

For luxury real estate marketing professionals, the easiest way to become the market leader is to select a niche within your marketplace and become the expert in that niche. A niche is a category or a sub-category in which you can specialize.

Here are three steps to becoming a niche expert in luxury real estate marketing. 1) The first step in niche marketing is selecting a niche; 2) The second step is finding the right niche for you, and; 3) Get started.

What Are the Major Niches In the Luxury Real Estate Realm?

1. Castles, mansions & ultra-luxurious estates

2. Golf properties

3. Eco luxury

4. Ski properties

5. Ocean waterfront properties

6. Historical properties

7. Downtown Condos & lofts

8. Lakefront properties

How Do I Select the Right Niche?

1. Select a niche in which you are personally interested, ideally passionate about.

2. Select a niche that no one is currently dominating or is not doing a very good job

3. Select a niche that you can represent better than anyone else in your marketplace

4. Select a niche where the properties are selling and the prices are substantial so that your commissions are significant

5. Select a niche where you can easily identify the major opinion leaders, community leaders and also vendors who are also interested in acquiring these home owners (and buyers) as customers/clients.

How Do I Get Started Marketing to My Niche?

1. Identify the movers and shakers within the niche and find a way to meet them.

2. Create a website that demonstrates that you are a specialist in this niche. Narrow the search criteria on the site so that is it easy to just search for properties within the niche.

3. Provide extensive information about the niche, via blogging and articles

4. Find out what is needed and wanted by asking home owners in this niche how you can help in the community or by offering some information or service apart from just selling homes (e.g., start an online community calendar and promote it to homeowners via postcards).

5. Create your personal brand around your niche. Become synonymous with the niche (e.g., The Waterfront Properties Expert)

How to Find Cheap Real Estate

Are you perplexed as to how to find cheap real estate? You know real estate investing success is in-part due to locating cheap real estate. You would like to invest in some that can be resold to get in on the money making end of the business. However you have no idea where to look for the cheapest property to buy so you can make a good profit. There are many resources for this. You just have to know where to look.

There are the typical ways of finding these homes by looking through the classified ads of your local paper. Many communities also have an advertisement paper separate from the regular newspaper that people use to buy, sell and trade merchandise, homes included. And of course when you do locate the right deal you are on your way to real estate investing success.

Checking the listings that are advertised for upcoming foreclosure sales are another way of finding property that will be much cheaper than other homes. When that happens you make a step forward toward real estate investing success. The lending institution is required by law to publish these sales for a period of time before actually selling the property. By the way, the lending institutions themselves will give you a list of the properties they own. This is another way to sometimes make a great deal on a property.

The banks and lenders do not want these homes and often will take less than is owed on them just to get out from under them. They are not in the this type of business and do not want to have to spend time selling these homes. A good agent can also tell you which ones are about to be foreclosed on so locating a home that you can do a short sale on is another way of getting cheap real estate.

Here is another terrific idea that works. There are several online sites that sell many things – one in particular is eBay. This site and Blogger, which is a Google site, have put together a site called eBay’s Realty Blog. This is for those want to sell their homes quickly. The main crux of this site is there are many sellers who are listing their homes for less than the market value.

The upside to this is finding the homes right from the comfort of your own home. The information you receive here is free – no strings attached. The best way to find the best deal is by going to the eBay Realty Blog and click the RSS feed button. It is in the right hand corner of your screen. When someone new posts a property in the real estate category you have chosen, you will get notification immediately. This keeps you from having to search for the listings. It worth noting that there are generally several put on here every day.

Features That Make A Spectacular Real Estate Website

The real estate market is booming and the fierce competition keeps the readers on their toes all the time. Getting an edge over others is possible with constant efforts and embracing the ongoing industry trends. Online is the new cool now, which is why most of the rest estate companies are coming up with real estate websites. They are exploiting the opportunities on the world wide web with a powerful and effective website. Most of the companies enter the space with an aim to expand their business, but fail to make a strong identity online. There are various factors that affect the success of real estate website and the most important is a professional service partner that can assist in every stage. The best real estate website services can ensure a smooth running of your website and you can impress the audiences with an advanced realtor website.

The real estate industry is using this platform extensively to lure their future clients. This technological advancement has brought a revolution in the business industry. The internet has been no more just an entertainment and information source, it is exploited by every organization for expanding their business. This has also emerged as the most powerful marketing and promotional tool, which is why every company is making efforts to create a strong presence online. Real estate agents are making the most of this medium with the help of user-friendly and feature rich websites.

An attractive real estate website is the perfect way to attract your prospective clients. It is imperative to create a website that can fulfill all the requirements of your target audience. It should be informative and feature rich, so that the user gets convinced to explore the website. Most of the users keep switching the tabs unless their search for a good website does not end. A good website will have all the tools that can give a tough competition to your business rivals.

Most of the real estate websites are content rich but lack effective content that can attract the clients. Content should be convincing and impactful, so that the user scrolls down the page to know more about you and your business. Property pages must have detailed descriptions about the property, but make sure that the descriptions are short and informative.All the important information should be complied in points and should be highlighted with a different color. It is easy to grab the eyeballs of the user with a striking color. Features to add, edit and remove listings on your website will make it more useful to the users. Add informative blogs to make your website a platform where users can get knowledge about the industry.

How Blogging Can Contribute to the Success of Your Real Estate Business

Blogging is more than just a way to spread more information on the Internet. It can also be used as a marketing strategy to improve the success of online businesses. Today, real estate agents are making use of blogs to address the competition in the buying and selling of property ventures.

How Blogging Can Market Your Business?

Blog, or Web log as it is called, is a site on the Internet that is mostly used to publish one’s opinion and ideas. Before, blogs was extensively used as an online diary — allowing each individual to tell other people on the Web what they have for breakfast, or what they plan to do on their coming vacation.

Unlike making your own Web site, blog sites offers free services that will allow an individual to easily create a fully-furnished Web site complete with design, layout, content, and other interesting features. Considering these nifty features, blogging is a great tool to market your own real estate business on the World Wide Web.

Quality Content Versus Direct Selling

As you browse through many sites on the Internet, online businesses are putting up pages that advertise their products and services, as well as pushing their visitors to buy one from them. This doesn’t have to be the case when it comes to real estate blogs.

One thing that blog caters are information. You need to post quality content about your real estate business. You need to avoid posting direct selling content, since not all of your online visitors are planning to purchase a real estate property from you. Some of them are just browsing around looking for information until they stumbled on to your site.

BY posting informative content as opposed to direct selling ones, you can easily attract the interest of you client by putting up topics about real estate that they will find interesting to read. By tickling their interests, you can easily turn them into customers if you do it just right.

Direct Communication With Your Visitors

Another feature of blogs that will contribute to the success of your business is the ability to communicate directly with your visitors, instead of sending emails every day.

Unlimited Ideas For Real Estate Bloggers

In being an avid or casual blogger, you understand that one of the biggest obstacles you have is finding good ideas to write about. To no surprise, this is not just a problem that real estate bloggers have to deal with; it affects most bloggers, no matter what their blogs are about. While this is not a miracle solution to this continuous issue, you will find out about some great resources to assist you in quickly acquiring some great and focused content to write about.

First, you should think about looking in real estate-based magazines. There are a huge amount of different types of real estate magazines published regularly, and chances are there are quite a few of them that work in your blog. Once you get some time, it will really be worth it to go to your local bookstore or library and see what kinds of articles and topics are being written about.

So what should you do with these articles? Well for starters, you could blog about your reactions and feelings to them. There is also the option of continuing where the article stopped. In addition, you could relate or link that article with other articles or resources that your audience may like.

There really are a number of options.

An additional place to get great ideas for your real estate blog really has to do with the power of observation. As of now, there are some pretty interesting things occurring in the real estate market, and chances are some of those things are taking place in your local area. So from now on, take something that you can take notes with and simply observe your surroundings. Visitors enjoy reading about personal feedback in a bloggerýs hometown, so why not tell them what is happening in your local area?

Also, there is (of course) the Internet. This is probably the most convenient way to find real estate ideas to write about as it does not require any commuting, unlike the options above. There are a variety of options you have with finding topics on the Internet. The most obvious would probably be to go to your favorite search engine and type in whatever real estate query youýre interested in writing about.

You can also visit other real estate blogs and read what they are blogging about. Just like with magazines, you can then blog about a response to another blog or inform your audience about complimentary resources.

Last but not least, you could have a look at some of the unique real estate news services that are available. Even though they can be troublesome to find, they can truly be worth the hassle, as they provide a nearly limitless supply of ideas for you to blog about. Another thing you should consider is whether or not you would be willing to spend money for a real estate news service. Even though there are some great real estate news services that are free, there are others that may charge you a fee of some sort.